In 2016, video ads and video marketing continued to rise as the most valuable tool and strategy for overall marketing success. Marketers and brands of all sizes rushed to join the revolution with stunning videos and great campaigns published across social media. With the rise of the video, the role of social media outlets also grew. Social platforms represent the best way to distribute video (especially with Facebook giving priority to video in general) and garner great engagement and virility.
Study Shows That Morning Is Best For Posting Video Ads
A recent study, conducted by YuMe, surveyed over 10,000 participants to examine consumption habits and ad receptivity and measure ad effectiveness. The key findings included the following:
Early Mornings Work Best for Receptivity
In their studies, YuMe found that consumer receptivity is the highest in the early hours of the morning. They found that video ads posted in the morning produced a receptivity level of 59 versus a level 45 in the evenings (on a level scale of 1-100). This means that viewers and consumers will be more likely to receive and accept branded content, but especially videos, between the hours of 3:00 a.m. and 11:59 a.m.
What This Means For Video Marketers
Test any new video ad during these times to find which time produces the highest engagement. A higher number of views and shares will give you the best indication of which specific morning hour worked best. Finding the right time may take several days or weeks, but in the end, you want to fine tune it in order to catch your audience when they’re most open to your content. Once you find the time that works best, consider promoting or boosting the post during that same hour later in the week to improve conversions.
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