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The Best Times to Post on Facebook, Twitter and Instagram

When to post is of interest to anyone and everyone on social media. We want our content seen, liked, commented on, shared, and acted upon. Now. That's why I wanted to have this information for everyone. I found a great article and these are some excerpts with the most pertinent information. A link to the entire article can be found below.

Timing is everything on social media. You only want to send messages when people are around to see them. And a larger audience means more opportunities to boost engagement, drive traffic, and gain potential new followers and customers.

So, when are the best times to post on social media?

That depends on the audience you’re trying to target (who they are and where they’re located), the networks you’re using, your goals, and the kind of content you share. But while there is no perfect time to post, there are resources that can help you find the optimal times.

The best time to post on Twitter

Despite Twitter’s move to a quasi-chronological timeline, the average half-life of a Tweet isn’t long. According to an analysis by Wiselytics, it’s only 24 minutes—nearly four times shorter than the 90-minute half-life of a Facebook post.

“For Facebook, a post reaches 75 percent of its potential engagement in five hours. A median Tweet reaches this 75 percent mark in less than three hours,” Wiselytics says.

  • The best time to post on Twitter is at 3 p.m. Monday to Friday.

  • As a B2B organization, we find the best times to Tweet are between 12 p.m. and 3 p.m. on weekdays, with the highest amount of clicks and Retweets occurring at 3 p.m.

The best time to post to Facebook

Because of the complicated News Feed algorithm, getting your timing right on Facebook isn’t easy.

But despite the non-chronological functionality of the News Feed, our social marketing team has discovered publishing times that do indeed yield a higher amount of Likes, comments, shares, and click-throughs:

  • The best time to post on Facebook is between 12 p.m. and 3 p.m. Monday, Wednesday, Thursday, and Friday.

  • And on Saturday and Sunday between 12 p.m. and 1 p.m.

Tuesdays are a bit behind other weekdays in terms of Facebook engagement, but 12 p.m. to 3 p.m. is still the most effective window on that day.

The best time to post on Instagram

Instagram posts appear in feeds “based on the likelihood [the audience] will be interested in the content.” That means that photos and videos with lots of comments and Likes have a better chance of appearing near the top of your followers’ home streams.

  • The best time to post on Instagram is from 12 p.m. to 1 p.m. Monday to Friday.

“There’s no doubt our community scrolls through Instagram during their lunch hour,” Hootsuite social media marketing specialist Amanda Wood explains. “We find that time also works best on the weekends, but since we are a B2B business, our Instagram strategy is weekday-focused.”

Read the Full Article Here:

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Have a great day everyone,

Jamie Dulaney

The Prevail Studio

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