Experts urge small business owners to brand their businesses with a logo and a set of consistent marketing materials. However, they rarely explain the reasons behind this advice. Below are some of some of the benefits of a professionally designed logo and identity system:
To look “bigger” and “established", and have more "credibility". Home-printed business cards or cards printed with Microsoft clipart scream “small-time vendor” to your potential clients — and that is how they will want to compensate you.
To attract more clients. Some clients look for a well-defined company, and “look and feel” may be one of their criteria for making a purchasing decision.
To brand yourself. If you are a consultant, you need a logo in order to build an image and a brand that is greater than your individual identity.
To convey that you are reputable. A logo and professionally-printed materials show that you are committed to both your business and to your clients.
To give customers and potential business partners a sense of stability. You may not have been in business “since 1908,” but if you have invested in your identity, you are more likely to remain firm and relevant in the eyes of your customers. It goes a long way toward building that all-important “trust.”
To be more memorable. Forty percent of people better remember what they see than what they hear or read. So to have graphics associated with your business, and to keep those graphics consistent, makes you more likely to be at the forefront of potential clients’ minds when they need your goods or services.
To endear your company name to your clients. A difficult-to-pronounce or hard-to-remember company name makes it challenging for people to connect with your messaging. When potential customers need your products, they may not recall a tricky name. But if you reinforce the name with an interesting, compelling logo, they are more likely to remember you, pick up the phone, and contact you.
To explain an unusual line of business. If your business is nontraditional or in a hard-to-explain industry, a logo can help to clarify exactly what it is that you do.
To differentiate you from your competition. A well-designed logo can have many subtle meanings and can begin to tell the story of how you do business, including the special practices that make you stand apart from the competition.
To stand out in your field. A well-designed logo and an identity system can put you far above the competition, especially when paired with a strong marketing program.
To comply with expectations. In some industries, a logo is just expected. In the creative services industry especially, having a logo is an industry standard.
To show your commitment. Do it for the sense of personal pride that it will add to your practice.
At The Prevail Studio, we specialize in clean, simple, and effective logos that will enhance your business activities. Use your logo on apparel, hats, business cards, social media graphics, and anywhere and everywhere you can. In the sea of so many consultants competing for business partners and customers, you can set yourself apart with your own brand identity. If you are serious about your business, a logo is a must. Leave it to us to help you look amazing. Call me for a consultation. (985) 714-4512. I can help you pick an amazing name and set you up with a business name and logo you absolutely love. Don't settle for just being a company salesperson. Own it by re-branding yourself.
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xoxo, Jamie Dulaney