Finding the perfect, unique brand name is difficult for most people. But, don't shy away because it only takes a stretch of your imagination, and looking in the right places for inspiration. Now get ready to head out on a treasure hunt and an exciting day of visiting some unusual places to get your creativity flowing.
Keep in mind that the best names have not been used yet. Steer away from tired "networky" names. The best names of this century have not been found yet because it's up to you to find them. So guess where I want you to go first?
Yeah Baby, Let's Head to the Toy Store
First a word of obvious caution that I bring up with lightheartedness. Go alone. Do not bring your children, and definitely do not bring your grandchildren. Make sure you bring a notepad with you. The goal is to check out the aisles looking for words that you like a lot or that may be a contender. Look at the board games, the video games, the movies, and the toys. You will be surprised at the list of cool words you walk out of there with.
And if for some reason you don't have access to a toy store, a Walmart, or Target, you can always look on Amazon. But there is something about going out and visiting the sites for inspiration that makes it less tedious and way more fun. Either way, it's a great place to find inspiration. Trust me.
Sneaky Way to Nail Down Some Ideas: Cosmetics, Perfumes, Nail Polish
I know light bulbs are going off now. Have you ever picked a nail polish because you liked the name of it before? Or a lipstick? I think most women have done that before. I certainly have.
Remember you are just looking for individual words, not stealing a nail polish name. It may be that you found a word at the toy store that you want to pair with the nail polish word.
You may come up with something like "The Bombshell Life", or, "Bombshell Coffee", or "Coffee Bomb" See what I mean? The possibilities are endless.
Under the Bed, By the Toilet, or on a Shelf
MAGAZINES, right? This is an obvious but perhaps forgotten place to search for inspiration. Your perfect brand name may be in your home right now and you just haven't noticed it yet. Look through the pages of current publications for awesome words and phrases and re-imagine and rearrange them for yourself.
Maybe you are into art, or cars, or tools, or furniture, or cats, or spiders, it doesn't matter. The inspiration can literally come from anywhere. If you treat the process like a treasure hunt, you will find a brand name you love and others will too.
Seek and ye shall find. Guaranteed if you look in the right places.
I hope you have enjoyed this post as much as I have enjoyed writing it. This is one of my favorite secrets and it works every time. In fact, you will have a few awesome names to choose from and when you decide on "the one", you will love it and own it and be so happy. Go find it and let us help you get your brand out there.
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Have an awesome day,