There’s a lot of thought that goes into creating a truly functional and awesome website. While structure and functionality provide the building blocks of a great site, when you’re ready to wrap it up into the stunning package that it is, design becomes the main driver. There are many elements in design, but the most noticeable will be your use of color.
Color doesn’t just liven up a site and make it look pretty. It also has the ability to affect and evoke specific emotions from people. This tactic has been used countless times in marketing campaigns, all the way down to the logos of brands you see every day. Below, we’ll showcase some of the basics of color psychology so you can get an idea how to use it for your brand.
Color psychology basics
Interestingly enough, the actual color name can affect the way someone can perceive it.
A good example can be found in Samsung’s smartphone, the Galaxy S7. Instead of using black, silver, gold, and white, it offers the S7 in Black Onyx, Silver Titanium, Gold Platinum, and White Pearl.
Adding another descriptive name to a color can increase its allure and intrigue, which may be helpful if you offer products on your website with multiple color options. Who knows, maybe this could help trigger that final synapse in the brain to make someone click “add to cart.”
Need another example? Take a look at any crayon box today that comes with more than the basic colors. While a big box of Crayons is filled with semi-ridiculous color names like Fuzzy Wuzzy, Tickle Me Pink and Inchworm, they’re pretty much unforgettable, and that’s exactly the point.
The Prevail Studio design philosophy.
Our approach begins with getting to know you. Without knowing a little bit about you and building a working relationship, we can not create the perfect home for you online. We structure sites based on the premise that less is more and that becomes clear in our choice of color and placement. We are minimalists who don't follow rules, keeping creativity freely flowing. Our sites are progressive while holding on to tradition. And, we never almost get finished, we always get finished. We are generous and give you everything we would want. We focus on ease of use, beauty, and connectivity. Visit our website page to see how we combine all these things for clients.
Our motto is "Everything we do is for you."
I hope you enjoyed this post and found it helpful. Connect with me on Facebook and come visit The Prevail Studio where everything is fresh all the time.
xoxo - Jamie Dulaney