More people are using voice search
What happens when you’ve got a burning question but no one’s around? Just ask your phone, people everywhere are doing it! Seriously. Voice activated search is increasing rapidly thanks to voice recognition software used in mobile devices and home speakers. Already 55% of teens and 40% of adults use voice search on a daily basis, plus it’s predicted that by 2020 half of searches will be voice activated. The rising popularity of this trend is inevitable.The mere fact that you no longer need to type a query in a search box to get answers makes voice search fast and convenient for busy bees. In addition, multitasking addicts have increased flexibility as they are able to ‘Google’ something while doing any other activity, like searching for “pizzerias near me” while writing a blog post perhaps…
What does this mean for you?
We’ll let you in on a little secret: most of the voiced results are actually results that are displayed a featured snippet. In this case, the same rules are relevant to this trend as well. Even though voice capabilities are better at fetching more complicated responses, the same basics apply: highly structured, text-heavy content that is easily understood by site visitors as well as search engines.
Voice search is the fastest growing type of query and there’s no indication of it slowing down anytime soon. While it’s not completely replacing traditional text search, it’s becoming more popular on all devices and is used to gather all sorts of information. Here are some quick stats about voice search that will make you a voice believer:
By 2020, 50% of all searches will be voice searches.
Google voice search queries were 35 times greater in 2016 than they were in 2008.
55% of teens and 40% of adults use voice search on a daily basis.
Serious about Siri: 19% of people use Siri at least once a day.
More focus is put on searcher intent
Searchers come to Google The Wise to ask for many different things. Whether it’s “why does a mosquito bite itch” or “evening party dresses,” it’s important to understand what the user’s intention is, and what type of answer should be provided. For example, if you search for the latter, I doubt you’d want the definition of “evening party dresses,” but rather, the option to purchase a dress. In this case, the results will show you a selection of e-commerce shops. Or, if you type in the query “makeup tutorial,” the top of the SERP will show you videos rather than plain text results.
What is SERP?
A SERP feature is basically anything on a results page that includes more than the usual SEO title (top blue line), URL (middle green line) and description (black text underneath). Reminder: SERP is the geeky way of saying search engine results page. The example below is what we call a featured snippet, but there are many more types of features that are used to answer queries directly: related questions, local pack (a Google map on the SERP), image results to name a few. The amount of rich snippets has tripled in the last two years, and already 87% of SERPs have some kind of rich answer displayed. These types of results tend to get more clicks than regular organic results, because of the prime real estate and eye-catching format. Hence why the competition to snag these babies is getting increasingly tight.
What do people find when they search for your business?
If you have a website from The Prevail Studio, your website is enriched and loaded with content beyond your imagination. Each page, each picture, each video is selective content padded to help your SNIPETS get ranked in the best possible position and each SNIPET is designed to be activated by voice search. Now, on the flip side of this, imagine your online visibility if you don't have a website? What will people find when they search for Valentus, or SlimRoast Optimum?
I think you see where I'm going here. If all you have is your company's replicated website, I'm sorry to have to say, you will never ever get found and when people search for your products they will find everyone but you. Having your own branded site is not optional in the world of marketing today. The competition is great and the best way to stand-out and get noticed (and found online) is with a website from The Prevail Studio. The Prevail Studio is the premier place for networkers to trust because we are networkers and we know what you need and how to make it a great user experience. We also know how to get your brand ranked at the top of the page without running costly ads. This is what people see when they search for Coffee Society Magazine or Karen Ford Valentus:
This is Coffee Society Magazine's SNIPET. It is ranked in the #1 spot under the search term: Coffee Society Magazine. When Karen tells someone to go to her website, no one can get lost or confused because she is everywhere to be found.
This is the search result for Karen Ford Valentus. Now, this my friends is impressive. There are a few pages devoted to Karen Ford Valentus because Karen has our Valentus Magazine website and the articles that are rich in content get picked up in the search, as do her pictures, and videos which are also heavy-laden with SEO content.
Let The Prevail Studio help you get noticed
At The Prevail Studio, everything we do is for you. We don't just kind of do a little something, we go above and beyond and do the best job we can on every single site. We also maintain your site and keep it updated and totally compliant. We constantly strive to get better and better everyday. We can honestly say, your success is our goal! We do it all, from the site, to the videos, to the social aspects, to mobile readiness, to full SEO that is searchable by voice and traditional text, and to full coaching all along the way. Contact Jamie at The Prevail Studio today.